COLOUR FORECASTING & TRIM STRATEGY

SAB — COLOUR FORECASTING & TRIM STRATEGY

AW27 | Trend Research · Colour Direction · Product Application

Project Overview

A forward-looking colour forecasting project developed for SAB to anticipate seasonal trends and support trim development for key fashion clients over a 12–24 month horizon.

Using Tommy Hilfiger as a brand-specific case study, I analysed runway trends, consumer behaviour, competitor positioning and evolving brand colour palettes to identify commercially relevant colour directions.

The research was translated into core, seasonal and accent colour strategies, supported by garment illustrations demonstrating potential applications across product categories.

The objective was not to design a final apparel collection, but to establish a colour framework that could inform future trim development, material finishes and complementary hardware colours aligned with client collections.

Approach

01 / TREND & MARKET RESEARCH

Analysing runway collections, consumer trends and competitor colour directions to identify emerging commercial opportunities.

02 / BRAND COLOUR ANALYSIS

Examining Tommy Hilfiger's evolving colour identity to balance recognisable heritage colours with new seasonal directions.

03 / COLOUR STRATEGY

Developing core, seasonal and accent palettes with Pantone references and category-specific colour allocations.

04 / PRODUCT & TRIM APPLICATION

Applying proposed colours to illustrative garment ranges to explore potential product directions and inform complementary trim colours, finishes and hardware development.

Project Outcome

A strategic colour reference designed to support SAB's future trim development and client presentations, connecting trend forecasting with commercially relevant product and component opportunities.

01 — COLOUR INSIGHTS | A/W 27

A strategic colour exploration for Tommy Hilfiger, translating consumer trends into a modernised heritage palette.
02 — TREND INSIGHTS & COLOUR STRATEGY

Exploring digital optimism, regenerative nature and emotional wellness as key influences on seasonal colour direction.
03 — RUNWAY ANALYSIS

Analysis of emerging runway colour trends, identifying premium neutrals, heritage tones and softened seasonal accents.
04 — COLOUR OVERVIEW

Development of a comprehensive seasonal palette, balancing commercial neutrals with contemporary colours and statement accents.
05 — TOMMY HILFIGER COLOUR EVOLUTION

Examining the evolution of Tommy Hilfiger’s colour identity across recent collections to inform future direction.
06 — COMPETITOR ANALYSIS

Comparative colour research across key competitors, identifying market trends and opportunities for differentiation.
07 — COMMERCIAL COLOUR ARCHITECTURE

Establishing a balanced colour strategy through core, seasonal and accent palettes that reinforce brand identity.
08 — COLLECTION COLOUR APPLICATION

Translating the proposed colour palette into coordinated garment designs across multiple product categories.
09 — COLOUR IMPLEMENTATION ACROSS CATEGORIES

Defining hero colours and their strategic application to create consistency, commercial relevance and seasonal impact.
10 — COLOUR ALLOCATION STRATEGY

Developing category-specific colour allocations to balance commercial continuity with seasonal freshness.
11 — OUTERWEAR COLOUR STRATEGY

Applying premium neutrals, heritage greens and seasonal accents to a coordinated outerwear assortment.
12 — RUGBY SHIRT COLOUR STRATEGY

Reinterpreting classic American prep through heritage colour blocking, modern neutrals and seasonal accents.
13 — SHIRT COLOUR STRATEGY

Developing a versatile shirting palette through coordinated neutrals, refined stripes and selective seasonal colours.